35 Years of Customer Psychology • 15 Years of Engagement Technology

The People Behind the Customer Engagement Revolution

Where customer service meets human psychology meets effortless business growth.

We Didn't Start as a Tech Company

We started as a people company.

Before we ever wrote a line of code or designed a single engagement flow, our family owned and operated the largest customer service training company in the country.

Our team of three dozen professional speakers and customer service experts traveled from city to city, teaching thousands of live workshops every year about:

  • How people think
  • Why customers act the way they do
  • What makes them feel appreciated, understood, and excited to come back
Round Pixel Labs

Then We Built What We Learned Into Technology

For the last 15 years, we built and supported one of the world's most trusted review-gathering platforms — software used by thousands of businesses around the globe to collect customer reviews, testimonials, and improve their online reputation.

We've lived in the intersection of customer behavior, psychology, technology, and communication for decades.

Why We Created Customer Engagement Solutions

Somewhere along the way, a truth hit us.

"Businesses are doing everything right… except asking customers to talk about them in ways customers actually want to talk."

Getting great reviews was only one small part of the puzzle. Business owners also need photos, stories, social content, event visibility, employee communication, sales opportunities, repeat visits, and ways to stand out in AI search.

But here's the problem: Most owners simply don't have time. Their staff doesn't have time. Their customers don't like being asked to do things that feel awkward or salesy.

So we asked ourselves:

"What if customers would want to participate — and do it joyfully — without anyone asking them to?"

That question led to the creation of Customer Engagement Flows.

Our Beliefs

Marketing Should Feel Good

People don't like being pushed. But they love being invited. They love being part of the story. They love sharing something that made them happy.

Customers Want To Participate

Happy customers want to share — if you give them the right, fun opportunity. We create those opportunities.

Effortless Beats Complicated

Your staff is busy. Your time is limited. Real solutions work without training, scripts, or new software to learn.

What Makes Us Different

  • We see through the eyes of the happy customer
  • 35 years of teaching human psychology and motivation
  • 15 years of building customer engagement systems
  • Completely hands-off solutions that require no staff training
  • Engagement-focused, not advertising-focused
  • AI visibility is built in as a powerful side benefit
"You are kind and compassionate and that is rare with marketing systems."
Bettina de Leonbarrera

Google Review — Essential Marketing Systems, Inc.

Meet the People Behind Round Pixel Labs

We're a family of technology builders, customer service experts, designers, and ridiculously nice people you'd want to have dinner with.

Meet Our Team

Our Mission

To make marketing fun, easy, effortless, and incredibly effective.

To change the way businesses think about growth — from advertising and discounts to customer engagement and emotional connection.

Happy customers already want to talk about you. We simply make it easy — and joyful — for them to do it everywhere that matters.

Let's Talk About Your Business

We'd love to learn about your goals and show you how customer engagement can transform your results.